{"id":291,"date":"2020-06-09T21:13:41","date_gmt":"2020-06-09T19:13:41","guid":{"rendered":"http:\/\/guillermojurado.com\/?page_id=291"},"modified":"2021-03-08T21:40:05","modified_gmt":"2021-03-08T20:40:05","slug":"greentogo","status":"publish","type":"page","link":"https:\/\/guillermojurado.com\/index.php\/greentogo\/","title":{"rendered":"GREENTOGO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"291\" class=\"elementor elementor-291\" data-elementor-settings=\"[]\">\n\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-element elementor-element-3a8f7962 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"3a8f7962\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e5d42ff elementor-column elementor-col-100 elementor-top-column\" data-id=\"6e5d42ff\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e68f87c elementor--h-position-center elementor--v-position-middle elementor-invisible elementor-widget elementor-widget-slides\" data-id=\"5e68f87c\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.7,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:25,&quot;end&quot;:85}},&quot;_animation&quot;:&quot;none&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t<div class=\"elementor-repeater-item-4204f10 swiper-slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-3b1f72c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"3b1f72c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7936bcc3 elementor-column elementor-col-100 elementor-top-column\" data-id=\"7936bcc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e914bbc elementor-widget elementor-widget-heading\" data-id=\"6e914bbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">green to go<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acaca70 elementor-widget elementor-widget-text-editor\" data-id=\"2acaca70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Be green, my friend<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-440ad9bf elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"440ad9bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37c0ae59 elementor-column elementor-col-33 elementor-top-column\" data-id=\"37c0ae59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d33316 elementor-widget elementor-widget-text-editor\" data-id=\"51d33316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong style=\"letter-spacing: 0px;\">Timeline:<\/strong><\/p><p><span style=\"letter-spacing: 0px;\">8 weeks, 2020<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c1dc89 elementor-column elementor-col-33 elementor-top-column\" data-id=\"59c1dc89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7aca52c0 elementor-widget elementor-widget-text-editor\" data-id=\"7aca52c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong style=\"letter-spacing: 0px;\">Focus:<\/strong><\/p><p><span style=\"letter-spacing: 0px;\">design thinking, information architecture, branding, experience design, research, benchmarking, visual design, prototyping, testing<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6fb1bf elementor-column elementor-col-33 elementor-top-column\" data-id=\"2f6fb1bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b493308 elementor-widget elementor-widget-text-editor\" data-id=\"7b493308\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong style=\"letter-spacing: 0px;\">Tools:<\/strong><\/p><p>Figma, Miro, InVision, Maze, Zeroheight, Photoshop, freehand drawing<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-89ecaa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"89ecaa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6058f3 elementor-column elementor-col-50 elementor-top-column\" data-id=\"7c6058f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-32bbbe34 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"32bbbe34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10649303 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"10649303\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38b8787 elementor-widget elementor-widget-text-editor\" data-id=\"38b8787\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"text-align: right;\"><strong>Abstract<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15585fa elementor-column elementor-col-50 elementor-top-column\" data-id=\"15585fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-16921615 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"16921615\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ddd4cb7 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"6ddd4cb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a2454 elementor-widget elementor-widget-text-editor\" data-id=\"25a2454\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>The city of Madrid is undergoing important <strong>changes in terms of mobility<\/strong>: the rise of new transports such as electric scooters or carsharing, as well as the restriction of free movement through the downtown area, have modified the daily experience of those who move around the city.<\/p><p><span style=\"letter-spacing: 0.4px;\">As a collaboration with two colleagues, we<\/span><span style=\"letter-spacing: 0.4px;\"> faced this challenge through <strong>Design Thinking methodology<\/strong>. We immersed ourselves in the different design phases: exploring and gathering information through <strong>research<\/strong>, identifying pain points, <strong>ideating and defining<\/strong> solutions, and <strong>prototyping<\/strong> and <strong>testing<\/strong> them with real users.<\/span><\/p><p>Thanks to the <strong>insights<\/strong>, our <strong>user persona<\/strong> and her <strong>journey map<\/strong> obtained in our research,\u00a0 we decided what our value proposals and business model should be and reflected it in the <strong>Business Model Canvas<\/strong>.\u00a0<span style=\"letter-spacing: 0.4px;\">Moreover, with a clear <strong>taxonomy<\/strong>, draw a <strong>site map<\/strong> where we showed the depth of the platform as well as the connections and navigations between its pages. We then transformed the HI-FI<strong> wireframes<\/strong> into a prototype by adding the visual layer that we created in our <strong>design system<\/strong>.<\/span><\/p><p>With <strong>sustainability<\/strong> in mind, we created <strong>Greentogo<\/strong>, a new and comfortable way to move freely around Madrid.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-1cc4bd8f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"1cc4bd8f\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4f03cd elementor-column elementor-col-100 elementor-top-column\" data-id=\"4c4f03cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-d9a9754 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"d9a9754\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe66182 elementor-column elementor-col-100 elementor-inner-column\" data-id=\"fe66182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a89b78 elementor-widget elementor-widget-text-editor\" data-id=\"2a89b78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p style=\"text-align: center;\"><strong>Know more:<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-e8bf25d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"e8bf25d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-967fbab elementor-column elementor-col-33 elementor-inner-column\" data-id=\"967fbab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8cfa98 elementor-widget elementor-widget-image\" data-id=\"d8cfa98\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/zeroheight.com\/059c41a3c\/p\/206bad-llega-en-verde\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/elementor\/thumbs\/zeroheight-oqxe5jbaq7j0tzzsn5zsjq9v7itlsikegwv6eerl20.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a6b8f elementor-column elementor-col-33 elementor-inner-column\" data-id=\"34a6b8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582e656 elementor-widget elementor-widget-image\" data-id=\"582e656\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guillejurado.gitbook.io\/greentogo\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/elementor\/thumbs\/gitbook-oqxe5bsl7j8q94apv2qrzs66gfuo2xqjrvnak72qfs.png\" title=\"\" alt=\"\" class=\"elementor-animation-grow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442a1a5 elementor-column elementor-col-33 elementor-inner-column\" data-id=\"442a1a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8db8b6 elementor-widget elementor-widget-image\" data-id=\"a8db8b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/medium.com\/@guickk\/be-green-my-friend-ea79d8333072?source=friends_link&#038;sk=53ec7bbfecef3dbce5af3f5078291ff4\" target=\"_blank\">\n\t\t\t\t\t\t\t<img src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/elementor\/thumbs\/medium-oqqbnkrvethvo0921uxfupv0zkycp080tf9li3am3c.png\" title=\"Medium\" alt=\"Medium\" class=\"elementor-animation-grow\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-2bde977a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible elementor-section elementor-top-section\" data-id=\"2bde977a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:50}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8ea4ed elementor-column elementor-col-100 elementor-top-column\" data-id=\"3d8ea4ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<section class=\"elementor-element elementor-element-fb1d056 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"fb1d056\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f8608 elementor-column elementor-col-50 elementor-inner-column\" data-id=\"d5f8608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6264319 elementor-widget elementor-widget-image\" data-id=\"6264319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"prototipado-greentogo-paste\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-200x113.jpg 200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-300x169.jpg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-400x225.jpg 400w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-600x338.jpg 600w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-768x432.jpg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-800x450.jpg 800w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-1024x576.jpg 1024w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste-1200x675.jpg 1200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/prototipado-greentogo-paste.jpg 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-200x101.jpg 200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-300x152.jpg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-400x202.jpg 400w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-600x304.jpg 600w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-768x389.jpg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-800x405.jpg 800w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-1024x518.jpg 1024w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-1200x607.jpg 1200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/wireframes-1536x778.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"elementor-element elementor-element-720d7fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-inner-section\" data-id=\"720d7fc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20d8d6d9 elementor-column elementor-col-25 elementor-inner-column\" data-id=\"20d8d6d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-586ab2c6 elementor-widget elementor-widget-image\" data-id=\"586ab2c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-scaled.jpg\" data-elementor-open-lightbox=\"yes\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"937\" src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-1024x937.jpg\" class=\"elementor-animation-float attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-300x275.jpg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-768x703.jpg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-1024x937.jpg 1024w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Movilidad-1536x1406.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d3f6a6 elementor-column elementor-col-25 elementor-inner-column\" data-id=\"74d3f6a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b979fc6 elementor-widget elementor-widget-image\" data-id=\"3b979fc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Lean-UX-8-scaled.jpg\" data-elementor-open-lightbox=\"yes\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"957\" src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Lean-UX-8-1024x957.jpg\" class=\"elementor-animation-float attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Lean-UX-8-300x280.jpg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Lean-UX-8-768x717.jpg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/Lean-UX-8-1024x957.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4affa20e elementor-column elementor-col-25 elementor-inner-column\" data-id=\"4affa20e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338be5ee elementor-widget elementor-widget-image\" data-id=\"338be5ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_.jpg\" data-elementor-open-lightbox=\"yes\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-1024x576.jpg\" class=\"elementor-animation-float attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-200x113.jpg 200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-300x169.jpg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-400x225.jpg 400w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-600x338.jpg 600w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-768x432.jpg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-800x450.jpg 800w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-1024x576.jpg 1024w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-1200x675.jpg 1200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_-1536x864.jpg 1536w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/journey-map_.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9501e elementor-column elementor-col-25 elementor-inner-column\" data-id=\"af9501e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8457c7c elementor-widget elementor-widget-image\" data-id=\"8457c7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS.jpeg\" data-elementor-open-lightbox=\"yes\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"604\" src=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-1024x604.jpeg\" class=\"elementor-animation-float attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-200x118.jpeg 200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-300x177.jpeg 300w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-400x236.jpeg 400w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-600x354.jpeg 600w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-768x453.jpeg 768w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-800x472.jpeg 800w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-1024x604.jpeg 1024w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-1200x707.jpeg 1200w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS-1536x905.jpeg 1536w, https:\/\/guillermojurado.com\/wp-content\/uploads\/2020\/06\/BUSINESS-MODEL-CANVAS.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-element elementor-element-5bb627f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"5bb627f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d422a5f elementor-column elementor-col-50 elementor-top-column\" data-id=\"d422a5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap  elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a338a49 elementor-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7a338a49\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/guillermojurado.com\/index.php\/social\/\" class=\"elementor-button-link elementor-button elementor-size-sm elementor-animation-grow\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">previous project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e4347c elementor-column elementor-col-50 elementor-top-column\" data-id=\"32e4347c\" 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project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>green to go Be green, my friend Timeline: 8 weeks, 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